Discovery Girls has always been interactive. This magazine, written for “tween” girls age eight to twelve, uses real girls for models; uses real girls’ questions and problems and experiences as part of its editorial content. The interactivity of its website and its apps is a natural extension of that which has always characterized the brand.Jason Pontin’s recent blog post, “Why Publishers Don’t Like Apps” identified many factors that we have all been tiptoeing around for some time.  Creating…See More