Hi all,
I'm a new member and am getting ready to launch our magazine. It is called Memory Aid. Memory-Aid is a doctor recommended memory fitness magazine
that is designed for people who want to improve their memory, keep their mind
active and boost their mental energy.
To gain subscriptions we will giving away free trial issues of the magazine in over 100 neurologist offices and gerontologist offices in California and Florida. Almost everything is in place
for launch except we need more capital and we need an easy to use circulation
software solution.
So my questions are:
1- Is there any way you can estimate the number of subscribers based on the amount of magazines you give away. I saw that free give aways are the best means
of acquiring new subscribers but is there a formula to measure rate of
subscription?
2- We were going to use Excel for initial subscription entries. Do you like that idea? If you don’t what would you recommend we use? Is there any freeware out there that’s good?
Thanks, Yisroel
Tags: circulation, measure, subscription
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