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Bonnie welsh
- 57, Female
- Southborough, MA
- United States
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Bonnie welsh replied to Yisreol Ellen's discussion 'Circulation'
Hi Yisreol,
Renewals - You will want to write a series of about 6 letters that ask the subscriber to renew. Each letter should be selling them on the benefits of keeping their subscription. Your first effort (letter) should give them a one time…
Bonnie welsh replied to Yisreol Ellen's discussion 'Circulation'
Hi Yisreol,
I wrote quite a bit to you yesterday and thought that I’d submitted it properly, but I don’t see it posted so I’ll try again.
I agree that your recipients are pretty well targeted. So my next step would be to make an…
Bonnie welsh replied to Yisreol Ellen's discussion 'Circulation'
Question # 1:
You can make an estimate on the "conversion" of free to paid subscribers but it depends on a number of variables. 1) how closely targeted are the recipients of the free issues? 2) What is the "offer" that…
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