Ping helps marketers bridge gaps in talent, information, and professional development.
Tools such as Facebook, LinkedIn, and Twitter present clear opportunities for viral marketing, test-and-learn campaigns, and professional networking, but marketers struggle to manage and leverage them. When it comes to talent sourcing, marketers say social networks fail to capture key factors such as cultural fit, charisma, and creativity.
Add to that the pesky, whack-a-mole problems that continue to pop up, and one-off challenges that drain time, energy, and resources, and marketers are left wondering how to prioritize and where to look for answers.
That’s where Ping comes in. Ping scours its robust network of companies, executives, and resources to find answers. Built on a strong foundation of management consulting for Fortune 500 CMOs and advertising executives, Ping responds to the nascent need for tailored service and a *live person* to help.
In short, Ping is a connector, scout, and adviser – a concierge service for marketing executives.
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