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Linda Ruth left a comment for James Sundram
Premier Guitar, for example, has 32,000 subscribers to the print edition and another 500,000 plus to the site--here's the link to their circ story: http://www.premierguitar.com/About/AboutUs_Distribution.aspx
Linda
James Sundram left a comment for Linda Ruth
Can you share some feedback on the performance of e-zines in your market?
James Sundram left a comment for Linda Ruth
Frankly the research results are so varied it does not say much. One aspect that has been propping up and may well merge the two are e-zines, with a different set of advertisers from the print edition.
We have a client that sells e-zine versions of…
Linda Ruth left a comment for James Sundram
It is elusive and not very well documented yet I think. I know a number of publishers who put their entire publication on line as is for free commensurate with on sale date and say it doesn't affect sales at all. Others don't really care…
James Sundram left a comment for Linda Ruth
Thank you Linda. For some strange reason, I only saw this note today.
I'm working to find the elusive area between digital mags and printed mags, where they complement and not cannibalize.
Linda Ruth left a comment for James Sundram
Hi James. Welcome to Magazine Dojo! I hope you share some of your secrets with this group, we'll look to you for some fresh ideas. All the best, and we'll be looking forward to your postings,
Linda
Profile Information
- Occupation:
- Executive Director
- About Me:
- A publishing veteran thats come out on my own to do the right things by leveraging my experience with newspapers, magazines, digital and mobile - the true secrets of publishing
Comment Wall (3 comments)
- At 6:01pm on April 8, 2010,
Linda Ruth said…
- Hi James. Welcome to Magazine Dojo! I hope you share some of your secrets with this group, we'll look to you for some fresh ideas. All the best, and we'll be looking forward to your postings,
Linda
- At 10:45am on May 27, 2010,
Linda Ruth said…
- It is elusive and not very well documented yet I think. I know a number of publishers who put their entire publication on line as is for free commensurate with on sale date and say it doesn't affect sales at all. Others don't really care if it affects sales in the sense that it increases rate base and enables them to sell more adds. And still others change the format of their content and use it in free and paid ways to generate leads, build their database, and then sell to that database. Personally I find that to be the best approach. What do you find?
- At 12:09pm on May 28, 2010,
Linda Ruth said…
- Premier Guitar, for example, has 32,000 subscribers to the print edition and another 500,000 plus to the site--here's the link to their circ story: http://www.premierguitar.com/About/AboutUs_Distribution.aspx
Linda
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