Magazine Dojo

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Linda Ruth
  • Female
  • Peterborough, NH
  • United States
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And The Winner Is.........
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Started this discussion. Last reply by Barbara Naslund Mar. 5, 2009.

Printers
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Started this discussion. Last reply by Yisreol Ellen Jul 22.

 

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Donn Greenberg and Linda Ruth are now friends
on Monday
Linda Ruth added 2 blog posts
July 23
How low of a run are you talking about? In order to make economic sense you'd have to print a few thousand copies.
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Linda Ruth added 3 blog posts
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Profile Information

Occupation:
Magazine publishing consultant
About Me:
Linda Ruth helps publishers with all channels of audience development, specializing in newsstand distribution and internet marketing.
Website:
http://www.singlecopysales.com

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Linda Ruth's Blog

Linda Ruth

Trends and the Future at Yale Publishing Course

Cards are exchanged, and sometimes hugs; goodbyes are said and promises of future conversations are made. It's the last day of Yale Publishing Course and we're ready to all get out there and implement all the things we've learned.

As we wrap up our week here, it's appropriate that we're looking into the future. It's been a wild couple of years; and if we had all gone to sleep two years ago and woken up today we wouldn't recognize the scene. Brian Napack of Macmillan asks us to co
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Posted on July 23, 2010 at 1:59pm —

Linda Ruth

Creativity and Innovation at Yale Publishing Course

We're taking it up a notch at Yale Publishing Course with a day dedicated to creativity and innovation. No idea too strange, we're all friends now. And how can the experience of students from all over the world serve to cross pollinate our business?

Speaking of cross pollination, Professor Olav Sorenson of Yale School of Management brings in some insights from the film and music business to spur ideas and dialog. Are we still making most of our money from print because print is s
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Posted on July 22, 2010 at 5:00pm —

Linda Ruth

Would you Publish This? At Yale Publishing Course

At Yale Publishing Course we're playing a game called "Would You Publish This Book?" A book from a hacker into government secrets, a book covering the making of a porn movie, an incendiary rant from a hate-monger: what are the decisions that drive publishing? Martin Levin's presentation elicits strong opinions and lively discussion that spills over into the corridors and dining room; he's really touched on some deep level the passions that have drawn people into this business and to the cou
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Posted on July 22, 2010 at 9:53am —

Linda Ruth

Hot News and Jimmy Cliff at Yale Publishing School

The hot news this afternoon from Yale Publishing Course is...hot news. In fact, the misappropriation of hot news.

John Hart of Dow Lohnes PLLC walks us through the legal history which attempted to protect the publishers that spent money to collect the facts which create news--so necessary, we believe as a democracy, for an informed public. How to protect that content in the age of aggregators, and are the companies going to court to protect it asking the right question? Or should
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Posted on July 21, 2010 at 4:27pm —

Linda Ruth

International Opportunities at Yale Publishing Course

Global village aside, for a lot of publishers it just doesn't seem worth it to publish overseas. The costs, the logistics, the ins, the outs..

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But consider China and India, the growth engines of the world with a 10% growth per year. With multi-trillion dollar economies, they are growing at such a rate that they add an economy the size of the UK's every five years. China is the third largest consumer of luxury goods in the world, after the US and Japan, and India, wit
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Posted on July 21, 2010 at 11:00am —

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At 11:29am on May 27, 2010, James Sundram said…
Can you share some feedback on the performance of e-zines in your market?
At 11:28am on May 27, 2010, James Sundram said…
Frankly the research results are so varied it does not say much. One aspect that has been propping up and may well merge the two are e-zines, with a different set of advertisers from the print edition.
We have a client that sells e-zine versions of their Mag to sponsors and load the sponsor's ads into that particular version for the clients distribution. It has managed to garner ad revenue and also create readership and awareness to a new audience not reached before. The use of rich media has also enhance the user experience.
At 10:04pm on May 26, 2010, James Sundram said…
Thank you Linda. For some strange reason, I only saw this note today.

I'm working to find the elusive area between digital mags and printed mags, where they complement and not cannibalize.
At 8:49am on May 10, 2010, Bob Czarnaiki said…
Hi Linda, thank you for this site, Im already learning alot
At 10:48am on December 15, 2009, Johan Trusell said…
Thank you Linda! I am also looking forward to learn a lot from you publishing Ninjas!
At 9:53am on September 22, 2009, David Blankenship said…
Thanks Linda! I look forward to learning and sharing with others as my design business depends on staying sharp and focused on innovations in the magazine publishing space.
At 10:00am on August 24, 2009, Mark Dachs said…
Hi Linda: The name of our company is Miami Mugshots. We sell a community newspaper with an emphasis on crime coverage in South Florida. We are just getting off the ground; having hired sales reps to distribute the paper in convenience stores. It is slow going and we are considering changing our model by using a periodical distributing company with a route in South Florida but they are difficult to find. I'm open to ideas anyone might have.
Thanks, Mark
At 3:14pm on August 10, 2009, Marie Stuart said…
Thank you for the tweet. I just read a few of your blogs and I find them to be very insightful and informative.
At 5:09pm on August 7, 2009, Marie Stuart said…
Hi Linda,
MSM was launched on January 2009. It is a fairly new dating magazine in the Boston- Metro area.
At 1:01am on July 23, 2009, Jackie Ross said…
great to meet you as well. looking forward to growing the relationship. thanks for your note, linda. until we meet again, and in the meantime, i'll see you "around" in here!
 
 
 

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