Magazine Dojo

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Linda Ruth
  • Female
  • Peterborough, NH
  • United States
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OFA Gardening Guide

The Old Farmers Almanac Garden Guide is available at Barnes and Noble. What a beautiful cover.
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Google+(Plus) in 60 Seconds

Google+ is a crucial part of SEO. Spend sixty seconds learning how to optimize it for your brand.
Apr 16
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Should You Be on Wikipedia? In 60 Seconds

Learn how having a Wikipedia page can benefit your brand, and how to optimize a neutral editorial viewpoint.
Apr 14
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Apr 3
Linda Ruth left a comment for Scott Bong
"Hi Scott. Thanks for joining Magazine Dojo! This is an opportunity to share your ideas and challenges, and get your questions answered by members of the publishing community. We'll look forward to seeing you here! Linda"
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"Online Audience Optimization in 60 Seconds: Focusing on the Brand #OAO"
Mar 27
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"Read up on #EWIP2015 Honoree Susan Goldberg"
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Magazine publishing consultant
About Me:
Linda Ruth helps publishers with all channels of audience development, specializing in newsstand distribution and internet marketing.

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Linda Ruth's Blog

Is Five Million Enough?

Has the time finally come where we all start taking our internet security practices more seriously? It's hard to tell. When the Heartbleed Bug chomped into all our favorite websites, taking our usernames, passwords, credit card information, and other personal information, it seemed like the end of the world. For about a minute.

After the initial hysteria wore off we gritted our teeth, changed our passwords, or looked happily at the list of which sites hadn't been affected and…


Posted on September 19, 2014 at 2:30pm

mediaShepherd Blazes Forward With OAO

Many of you may remember the column I published on mediaShepherd in September, titled “SEO is Dead. Long Live OAO”. Through a look at medeaShepherd’s practices and success, we can see the clear truth…


Posted on February 13, 2014 at 3:40pm

St. Louis-Based HDA Inc. Turns Back Magazines

In a recent blog post, I took a look at the problems that HDA has been facing. A major debt restructuring has led to unsettling occurrences, such as HDA refusing 57,000 copies of a magazine with no explanation. Stranger still, HDA employees showed up to work on Monday to find the doors of their company closed. Bob Ketterer, HDA Inc.'s president, CEO and chairman,…


Posted on February 7, 2014 at 11:00am

Swedish Perspective on Print Publishing

"If you don't do anything different," Peter Fagerstrom of Swedish distributor Svenska Interpress said, "you're not going to see a difference."

The crisis in print that we’re experience here in the U.S.  is resonating around the world, and different markets are reacting in different ways. At the recent Distripress Congress in Toronto, Fagerstrom was almost Shakespearian in his approach, determined to take arms against the sea of troubles, and…


Posted on October 31, 2013 at 5:00pm

Retailers Ask Publishers to Re-Embrace Print

The past week has been, for me, quite remarkable.

I just got back from Distripress Toronto, where about 600 delegates from almost 60 countries met to discuss the state of the business and their place in the business.

On the way back through the Toronto airport, I waited at the gate where lovely bright workstations provided plenty of places for everyone to plug in their laptaps and phones and power up.  Ipad stations were…


Posted on October 31, 2013 at 5:00pm

Comment Wall (42 comments)

At 4:11pm on January 23, 2008, betsy small said…
Thank you!
At 4:54pm on January 23, 2008, Susan Gross said…
I'll have to think about what we can do. Nice pic of you. I'll have to find something for mine. Gotta go. Have a nice weekend
At 3:27pm on January 24, 2008, Stacey Korpi said…
Hi Linda,

Thanks. Sherin did spread the word here at Yankee! I have no good pics of me but might have to dig one up because I really don't like my manly silhouette.
At 3:30pm on January 24, 2008, Linda Ruth said…
Yes, always good to have a bio pic at the ready...
At 2:54pm on January 28, 2008, Nancy Gruver said…
sounds interesting - let me know how it works - I'd like to learn that.
At 1:09pm on January 30, 2008, Christine Z. Crowley said…
Hi Linda, it's an interesting concept. I'd like to explore this more fully to see what kind of dialog we can create about SOLUTIONS and some just for fun.
Go Patriots!
At 2:26pm on February 15, 2008, Greg Jones said…
Hi Linda,
Thanks for the invite!
At 7:27pm on February 27, 2008, Arthur Cohen said…
Hi Linda,

Bonnie told me about what you're doing. Sounds exciting. But I need more info!

At 9:47am on February 28, 2008, Linda Ruth said…
Hi Arthur. I'd love to talk to you about it.

Thanks for joining Magazine Marketing. Please bring on some publishers, we'll pick up some steam,

At 1:26pm on March 3, 2008, Hervey Evans said…

Thank you for your comment. I look forward to the group.


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