Magazine Dojo

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Linda Ruth
  • Female
  • Peterborough, NH
  • United States
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Linda Ruth's Discussions

Is Anyone Planning to be at the MPA/PBAA in Baltimore in June?
2 Replies

Started this discussion. Last reply by Linda Ruth Apr 26, 2012.

Publishing Dojo iPhone App

Started Jun 22, 2010

And The Winner Is.........
1 Reply

Started this discussion. Last reply by Barbara Naslund Mar 5, 2009.

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Linda Ruth posted blog posts
yesterday
Linda Ruth left a comment for Linda Cavanaugh
"Hi Linda. Welcome to Magazine Dojo! When you get a chance it would be great if you could fill out your profile a bit more and drop in a picture. You can upload pictures of your product, too. And please let us know what you're doing--add…"
Apr 24
Linda Ruth posted a blog post

Gamification is About SEO, Too

What does scoring points have to do with scoring a page one listing on a search engine results page?Only a half a dozen or so years ago, the savviest publishers were just beginning to use video on their sites. They did so uncertainly, experimentally, and in many cases unsure of why, exactly, they were doing it. And there were many reasons to do so; but a huge one, perhaps the biggest, was for SEO purposes. A page that included a video clip, it was found, was 50 times more likely to show up on…See More
Apr 23
Linda Ruth posted blog posts
Apr 10
Ginny Prince and Linda Ruth are now friends
Apr 10
Linda Ruth left a comment for Ginny Prince
"Welcome to Magazine Dojo Ginny! So nice to see you here. We'd love to hear your thoughts and updates on international trends. Please post a photo when you have a chance, and do let us know what is going on. Best, Linda"
Apr 10
Linda Ruth left a comment for Bigi Stotzka
"Welcome to Magazine Dojo, Bigi! Please keep us informed of your triumphs here; and as you release new material we'll be happy to tweet for you and pass it along to our membership. Best, Linda"
Mar 30
Linda Ruth left a comment for Josh Brown
"Hi Josh--welcome to Magazine Dojo! We'd love to hear more about you--what kind of consulting you do and how it relates to publishing. Also please add a picture when you get a chance. Best, Linda"
Mar 29

Profile Information

Occupation:
Magazine publishing consultant
About Me:
Linda Ruth helps publishers with all channels of audience development, specializing in newsstand distribution and internet marketing.
Website:
http://www.pscsconsulting.com

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Linda Ruth's Blog

Mercury News--As of Today, Still in Business

I was recently reminded of a long-ago occasion on which one of my daughters went for a walk on an icy slope and begin to slip. Though she tried to dig in her feet scrabbled with her hands, the downward momentum took her right to the edge of a quarry, where she grabbed a tuft of grass to hang on until our local fire department came to fetch her home.

In an industry that has already weathered many blows, some pretty recent, it can’t be good news that Mercury News is ordering product…

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Posted on May 20, 2013 at 10:09am

Barnes and Noble is Shaking Things Up

Stephanie Fryling, the Vice President of Newsstand at Barnes and Noble, wants to shake things up.

Fryling joined Barnes and Noble in May of 2012. She made the move from Source Interlink, one of the two magazine distributors to this 700+ store chain and she immediately began to go deeply into the chain’s sales data looking for new opportunities.

It’s a delicate time for the chain, beleaguered as it is by the same trends affecting…

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Posted on May 20, 2013 at 10:07am

Gamification is About SEO, Too

What does scoring points have to do with scoring a page one listing on a search engine results page?



Only a half a dozen or so years ago, the savviest publishers were just beginning to use video on their sites. They did so uncertainly, experimentally, and in many cases unsure of why, exactly, they were doing it. And there were many reasons to do so; but a huge one, perhaps the biggest, was for SEO purposes. A page that included a video clip, it was found, was 50…

Continue

Posted on April 23, 2013 at 9:41pm

Gamification Takes Content Audiences Beyond Consumption to Interactivity

Content publishers having spent the last decades navigating the transition from print to online, today are struggling with another transition: from content "consumption" to interactivity.



Every day I read about someone "consuming" a story, a video, a blog post, a snippet. I get it. We can't talk about "reading" anymore when there are so many different types of media to "consume." It's a step in the direction of multi-media; a step in the direction of a fuller…

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Posted on April 10, 2013 at 5:00pm

The Magazine Industry Weighs in on Pay and Report on Scan

I wish I could make it to New York for the April 9th PBAA meeting entitled: POS Data in an Expanding SBT Environment: New Uses, Best Practices and Implications for the Single Copy Supply Chain.

It might sound boring as heck but my inbox is already buzzing with messages about it, most of them a response to my last blog post, the one about—well, about Scan Based…

Continue

Posted on April 9, 2013 at 5:17pm

Comment Wall (41 comments)

At 4:11pm on January 23, 2008, betsy small said…
Thank you!
At 4:54pm on January 23, 2008, Susan Gross said…
I'll have to think about what we can do. Nice pic of you. I'll have to find something for mine. Gotta go. Have a nice weekend
At 3:27pm on January 24, 2008, Stacey Korpi said…
Hi Linda,

Thanks. Sherin did spread the word here at Yankee! I have no good pics of me but might have to dig one up because I really don't like my manly silhouette.
At 3:30pm on January 24, 2008, Linda Ruth said…
Yes, always good to have a bio pic at the ready...
At 2:54pm on January 28, 2008, Nancy Gruver said…
sounds interesting - let me know how it works - I'd like to learn that.
At 1:09pm on January 30, 2008, Christine Z. Crowley said…
Hi Linda, it's an interesting concept. I'd like to explore this more fully to see what kind of dialog we can create about SOLUTIONS and some just for fun.
Go Patriots!
At 2:26pm on February 15, 2008, Greg Jones said…
Hi Linda,
Thanks for the invite!
-Greg
At 7:27pm on February 27, 2008, Arthur Cohen said…
Hi Linda,

Bonnie told me about what you're doing. Sounds exciting. But I need more info!

Regards,
Arthur
At 9:47am on February 28, 2008, Linda Ruth said…
Hi Arthur. I'd love to talk to you about it.

Thanks for joining Magazine Marketing. Please bring on some publishers, we'll pick up some steam,

Linda
At 1:26pm on March 3, 2008, Hervey Evans said…
Linda,

Thank you for your comment. I look forward to the group.

Hervey

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