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Linda Ruth
  • Female
  • Peterborough, NH
  • United States
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And The Winner Is.........
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Started this discussion. Last reply by Barbara Naslund Mar. 5, 2009.

Printers
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Started this discussion. Last reply by Linda Ruth Jun. 18, 2008.

 

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January 25
Irwin Billman and Linda Ruth are now friends
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that's a partner?
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December 15, 2009
December 15, 2009

Profile Information

Occupation:
Magazine publishing consultant
About Me:
Linda Ruth helps publishers with all channels of audience development, specializing in newsstand distribution and internet marketing.
Website:
http://www.singlecopysales.com

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Linda Ruth's Blog

Linda Ruth

Magazine publishers see trends for newsstand sales in 2010

2009 wasn’t what you’d call a great year for anyone who cares about magazine sales at retail. That would be any publisher of a
print consumer magazine, magazine wholesalers and distributors, and the
retailers who carry magazines.





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Posted on February 8, 2010 at 10:19am —

Linda Ruth

Publishers Root for Borders, Distributors Reassure

Rumors and also sobering facts have been flying about Borders for over a year, so it isn’t exactly a surprise that FT.com came out with an article saying that the retail chain isn’t paying its smaller (book) publishers. Still, it isn’t exactly a joy to read. Phrases like “bleeding cash”, “growing arrears”, and “legal action” are never fun to read, and in particular not when those phrases refer to a retail chain so important to magazine publishers.

Borders Group Inc. is the second largest retail… Continue

Posted on January 28, 2010 at 5:30pm —

Linda Ruth

Optimize your Search in 3 Easy Steps (and this is Step 3)

Publishers' approach has changed a lot since the early days when everyone was out there scrounging, pretty randomly, for anyone, just anyone to link to their sites.

Anyone just anyone doesn’t work anymore. There is a degree to which it never really did; but as the search engines get better and better, the random indiscriminate linking works worse and worse.

But linking is still integral to search. The concept that in fact made Google a success was that sites that were valuable to searchers are… Continue

Posted on January 22, 2010 at 5:07pm —

Linda Ruth

What do Best Cover Practices Mean?

…and who gets the last word?

Recently I was asked to mediate what appeared, on the surface, to be a disagreement between a publisher and her circulation manager on the matter of the newsstand cover.

The circulator, when reviewing a cover concept, pointed out some best practices in terms of placement of cover lines, clarity of cover lines, and specificity of cover lines. The publisher’s position was that best practices in general might not be best when applied to her high-end audience; in fact… Continue

Posted on January 15, 2010 at 8:35am —

Linda Ruth

Optimize Search Step Two: Keyword Optimization

Now your site is clean and well-optimized for search: you’ve got your site map, your clean urls, your code is unbroken and unblemished throughout the site. The next step is to begin working with your keywords to bring the maximum number of the most highly targeted visitors to your site.

Your keywords will do that job for you. To choose the best keywords, begin by brainstorming a list of keywords that are both relevant to your site and of interest to your potential site visitors. As a matter of… Continue

Posted on January 8, 2010 at 7:19pm —

Comment Wall (28 comments)

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At 10:48am on December 15, 2009, Johan Trusell said…
Thank you Linda! I am also looking forward to learn a lot from you publishing Ninjas!
At 9:53am on September 22, 2009, David Blankenship said…
Thanks Linda! I look forward to learning and sharing with others as my design business depends on staying sharp and focused on innovations in the magazine publishing space.
At 10:00am on August 24, 2009, Mark Dachs said…
Hi Linda: The name of our company is Miami Mugshots. We sell a community newspaper with an emphasis on crime coverage in South Florida. We are just getting off the ground; having hired sales reps to distribute the paper in convenience stores. It is slow going and we are considering changing our model by using a periodical distributing company with a route in South Florida but they are difficult to find. I'm open to ideas anyone might have.
Thanks, Mark
At 3:14pm on August 10, 2009, Marie Stuart said…
Thank you for the tweet. I just read a few of your blogs and I find them to be very insightful and informative.
At 5:09pm on August 7, 2009, Marie Stuart said…
Hi Linda,
MSM was launched on January 2009. It is a fairly new dating magazine in the Boston- Metro area.
At 1:01am on July 23, 2009, Jackie Ross said…
great to meet you as well. looking forward to growing the relationship. thanks for your note, linda. until we meet again, and in the meantime, i'll see you "around" in here!
At 9:29pm on July 22, 2009, Lou Ann Sabatier said…
Thanks for the feedback. And, thanks for coming down. Loved the session you presented!

I think we have a winner with the topic, format and small group setting. Look for the next FutureReady seminar in a couple months!
Regards,
At 9:25pm on March 11, 2009, writeratheart said…
I do work with Misty! Glad to know she's familiar with your work. I'll be sure to pass along the link. Cheers! hcw
At 4:31pm on March 5, 2009, Barbara Naslund said…
Linda, thanks for the invite!
At 10:24pm on February 26, 2009, CharlieG said…
OK, I uploaded some of my magazine's covers. Please tell me what to do next? (lol)
Thanks Linda.
Charlie
 
 

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