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Linda Ruth
  • Female
  • Peterborough, NH
  • United States
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Linda Ruth's Discussions

Is Anyone Planning to be at the MPA/PBAA in Baltimore in June?
2 Replies

Started this discussion. Last reply by Linda Ruth Apr 26.

Publishing Dojo iPhone App

Started Jun 22, 2010

And The Winner Is.........
1 Reply

Started this discussion. Last reply by Barbara Naslund Mar 5, 2009.

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Latest Activity

Linda Ruth posted a blog post

How a Magazine App Can Enhance the Brand

Discovery Girls has always been interactive. This magazine, written for “tween” girls age eight to twelve, uses real girls for models; uses real girls’ questions and problems and experiences as part of its editorial content. The interactivity of its website and its apps is a natural extension of that which has always characterized the brand.Jason Pontin’s recent blog post, “Why Publishers Don’t Like Apps” identified many factors that we have all been tiptoeing around for some time.  Creating…See More
Tuesday
Linda Ruth shared a profile on Facebook
May 16
Linda Ruth shared a profile on Twitter
May 16
Betty McGuinness and Linda Ruth are now friends
May 15
Linda Ruth left a comment for Betty McGuinness
"Hi Betty.  Welcome to Magazine Dojo! I tweeted your site as the latest member; and we'd love to see you post updates here.  All the best, Linda"
May 15
Linda Ruth left a comment for Heather Holmes
"Hi Heather--welcome to Magazine Dojo, it's nice to see you here.  You must have seen the blog post referencing Jason's blog--feel free to answer it if you like!  Otherwise we'll look to see your thoughts and comments posted…"
May 15
Linda Ruth posted a blog post

Actually, Some Publishers Do Like Apps

Who can resist the person brave enough to cry out that the emperor has no clothes? Once again Technology Review’s Jason Pontin has done that for us by announcing that Publishers Don’t Like Apps. Pontin has a history of making stirs by announcing the end of things and there usually seems to be a kernel of truth in what he says—a kernel that might be overlooked in a more moderate pronouncement.When Pontin tells us…See More
May 11
Linda Ruth posted a blog post

Retail Fail: Part 2

I guess I touched a nerve.   Maybe, just maybe, the current failure of our magazine retail sales isn’t only about digital alternatives to print.  Maybe, just maybe, it isn’t only about our current economic woes. Maybe it has something to do with the sheer freaking difficulty of getting a publication to be seen on a magazine rack. “You can’t sell what you can’t see,” a publisher wrote. “Where there is nothing visible to generate an impulse, there can be no impulse buy.” “Hit home better than any…See More
May 2

Profile Information

Occupation:
Magazine publishing consultant
About Me:
Linda Ruth helps publishers with all channels of audience development, specializing in newsstand distribution and internet marketing.
Website:
http://www.singlecopysales.com

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Linda Ruth's Blog

How a Magazine App Can Enhance the Brand

Discovery Girls has always been interactive. This magazine, written for “tween” girls age eight to twelve, uses real girls for models; uses real girls’ questions and problems and experiences as part of its editorial content. The interactivity of its website and its apps is a natural extension of that which has always characterized the brand.

Jason Pontin’s recent blog post, “Why Publishers Don’t Like Apps” identified many factors that we have all been tiptoeing around for some…

Continue

Posted on May 29, 2012 at 10:07am

Actually, Some Publishers Do Like Apps

Who can resist the person brave enough to cry out that the emperor has no clothes? Once again Technology Review’s Jason Pontin has done that for us by announcing that Publishers Don’t Like Apps. Pontin has a history of making stirs by announcing the end of things and there usually seems to be a kernel of truth in what he says—a kernel that might be overlooked in a more moderate…

Continue

Posted on May 11, 2012 at 2:00pm

Retail Fail: Part 2

I guess I touched a nerve.  

 

Maybe, just maybe, the current failure of our magazine retail sales isn’t only about digital alternatives to print.  Maybe, just maybe, it isn’t only about our current economic woes.

 

Maybe it has something to do with the sheer freaking difficulty of getting a publication to be seen on a magazine rack.

 

“You can’t sell what you can’t see,” a publisher wrote. “Where there is nothing visible to generate an…

Continue

Posted on May 2, 2012 at 4:30pm

Linking Publishing, Marketing and Gameplay through Gamification

Like poets, magazine publishers live among us to teach and delight, to inform and entertain. They are joined in this worthy endeavor by games makers, and the very best games are able to generously do both.



Talented teachers, leaders, motivators, and, yes, marketers have always integrated varying levels of play into the serious work they do; but as a marketing concept, gamification has been around since late 2010. Gamification uses technology in engaging ways to encourage…
Continue

Posted on April 28, 2012 at 2:09pm — 2 Comments

Retail's Failure to Honor their Display Promise

Hey Retailer! Please Deliver on your Display Promise!

 

Some of the “print is not dead” material going round is beginning to sound a bit elegiac: a video whose slam-style poetry celebrates the pleasures of print; rumors of indy publishers huddled in basement groups declaring their undying loyalty to ink on paper. It reminds me of the record crowd when digital music started coming in: whether it’s the sound of the needle on vinyl or the smell of ink on paper it’s all got a kind…

Continue

Posted on April 18, 2012 at 9:29am

Comment Wall (42 comments)

At 4:11pm on January 23, 2008, betsy small said…
Thank you!
At 4:54pm on January 23, 2008, Susan Gross said…
I'll have to think about what we can do. Nice pic of you. I'll have to find something for mine. Gotta go. Have a nice weekend
At 3:27pm on January 24, 2008, Stacey Korpi said…
Hi Linda,

Thanks. Sherin did spread the word here at Yankee! I have no good pics of me but might have to dig one up because I really don't like my manly silhouette.
At 3:30pm on January 24, 2008, Linda Ruth said…
Yes, always good to have a bio pic at the ready...
At 2:54pm on January 28, 2008, Nancy Gruver said…
sounds interesting - let me know how it works - I'd like to learn that.
At 1:09pm on January 30, 2008, Christine Z. Crowley said…
Hi Linda, it's an interesting concept. I'd like to explore this more fully to see what kind of dialog we can create about SOLUTIONS and some just for fun.
Go Patriots!
At 2:26pm on February 15, 2008, Greg Jones said…
Hi Linda,
Thanks for the invite!
-Greg
At 7:27pm on February 27, 2008, Arthur Cohen said…
Hi Linda,

Bonnie told me about what you're doing. Sounds exciting. But I need more info!

Regards,
Arthur
At 9:47am on February 28, 2008, Linda Ruth said…
Hi Arthur. I'd love to talk to you about it.

Thanks for joining Magazine Marketing. Please bring on some publishers, we'll pick up some steam,

Linda
At 1:26pm on March 3, 2008, Hervey Evans said…
Linda,

Thank you for your comment. I look forward to the group.

Hervey

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