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Linda Ruth Trends and the Future at Yale Publishing Course

Cards are exchanged, and sometimes hugs; goodbyes are said and promises of future conversations are made. It's the last day of Yale Publishing Course and we're ready to all get out there and implement all the things we've learned.
As we wrap up our week here, it's appropriate that we're looking into the future. It's been a wild couple of years; and if we had all gone to sleep two years ago and woken up today we wouldn't recognize the scene. Brian Napack of Macmillan asks us to co
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Added by Linda Ruth on July 23, 2010 at 1:59pm — No Comments

Linda Ruth Creativity and Innovation at Yale Publishing Course

We're taking it up a notch at Yale Publishing Course with a day dedicated to creativity and innovation. No idea too strange, we're all friends now. And how can the experience of students from all over the world serve to cross pollinate our business?
Speaking of cross pollination, Professor Olav Sorenson of Yale School of Management brings in some insights from the film and music business to spur ideas and dialog. Are we still making most of our money from print because print is s
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Added by Linda Ruth on July 22, 2010 at 5:00pm — No Comments

Linda Ruth Would you Publish This? At Yale Publishing Course

At Yale Publishing Course we're playing a game called "Would You Publish This Book?" A book from a hacker into government secrets, a book covering the making of a porn movie, an incendiary rant from a hate-monger: what are the decisions that drive publishing? Martin Levin's presentation elicits strong opinions and lively discussion that spills over into the corridors and dining room; he's really touched on some deep level the passions that have drawn people into this business and to the cou
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Added by Linda Ruth on July 22, 2010 at 9:53am — No Comments

Linda Ruth Hot News and Jimmy Cliff at Yale Publishing School

The hot news this afternoon from Yale Publishing Course is...hot news. In fact, the misappropriation of hot news.
John Hart of Dow Lohnes PLLC walks us through the legal history which attempted to protect the publishers that spent money to collect the facts which create news--so necessary, we believe as a democracy, for an informed public. How to protect that content in the age of aggregators, and are the companies going to court to protect it asking the right question? Or should
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Added by Linda Ruth on July 21, 2010 at 4:27pm — No Comments

Linda Ruth International Opportunities at Yale Publishing Course

Global village aside, for a lot of publishers it just doesn't seem worth it to publish overseas. The costs, the logistics, the ins, the outs..
.
But consider China and India, the growth engines of the world with a 10% growth per year. With multi-trillion dollar economies, they are growing at such a rate that they add an economy the size of the UK's every five years. China is the third largest consumer of luxury goods in the world, after the US and Japan, and India, wit
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Added by Linda Ruth on July 21, 2010 at 11:00am — No Comments

Linda Ruth All Things Digital at Yale Publishing Course

Publishers and publishing have taken a lot of knocks lately, but here at Yale Publishing Course I'm feeling pretty optimistic. It's kind of embarrassing that our industry was a beat late to the online party, since we should have been the leaders there. But you know what? Now that we've taken that step, we are doing it really well. I'm seeing lots of examples of really creative ways publishers are re-designing their sites, taking on social media, and creating apps. Now that we're really embr
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Added by Linda Ruth on July 20, 2010 at 5:04pm — No Comments

Linda Ruth New Technology, A Peek Behind the Curtain, and Book Applications at Yale Publishing Course

Good morning from the Yale Publishing Course! Today is all about New Technology. For starters Joseph Galarneau of Newsweek is lifting a corner of the digital curtain and giving us a peek at the secrets behind. It seems a real irony that publishing has not done technology very well or used it strategically to improve business as well as other industries, but comparing spending on technology, for example, publishing has lagged behind. Galarneau contrasts the business styles of technology comp
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Added by Linda Ruth on July 20, 2010 at 11:30am — No Comments

Linda Ruth Process journalism, the evolution of knowledge, and the top 10 publishing mistakes at the Yale Publishing Course

"The best part of it is I feel as if I'm not alone," a course participant told me over lunch. "It's a feeling of togetherness from all over the world!" Another chimed in, "I feel as if other course participants are asking the same questions as I am."
Still in the first day of the Yale Publishing Course, there is so much going on it's hard to keep track of everything. And the issues are getting bigger--to life and death and politics. In an afternoon session with Kevin McKean of Co
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Added by Linda Ruth on July 19, 2010 at 5:33pm — No Comments

Linda Ruth Uncertainty is Opportunity at Yale Publishing Course

Live with uncertainty--uncertainty is opportunity. So begins the first full day of the Yale Publishing Course, and the message--from Paul Saffo, futurist and Managing Director of Foresight, Discern Analytics, could hardly be more welcome. In this time of uncertainty, change, and sometimes despair, Saffo tells us that this is a better time to be in publishing than any time in history. With the introduction of the iPad comes a foundational shift in computing, a profound shift in how deeply ma
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Added by Linda Ruth on July 19, 2010 at 12:45pm — No Comments

Linda Ruth The Power of Truth at Yale Publishing Course

I'm fortunate to be able to spend the week as a participant in the Yale Publishing Course, and am seizing the opportunity to send out a daily blog. Actually, based on just the first evening of the course, it looks as if a more-than-daily blog is going to be required! Richard Stolley, Senior Editorial Advisor of Time Inc., kicked it off with the keynote last night, speaking about the Power of Truth--a passion of his. If there is an informing passion amongst our journalists, writers, and editors w… Continue

Added by Linda Ruth on July 19, 2010 at 11:50am — No Comments

Linda Ruth Yale Publishing Course Begins with Inspiration and a Story About a Cow

"If ever there was a time when a group of people who care about publishing need to get together, it is now." So began Tina Weiner, welcoming the first Yale Publishing Course to New Haven Connecticut.
The energy was palpable as the 80 plus course participants introduced themselves. Participants from Time Inc, Meredith, Conde Nast and Hearst greeted independent publishers and entrepreneurs; editors and publishers mingled with controllers and business managers. People came from all
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Added by Linda Ruth on July 18, 2010 at 9:29pm — No Comments

Linda Ruth A Cautionary Tale from WalMart

How clean is too clean? When it comes to assortment that can be a tough call it seems. A recent article in Advertising Age (http://adage.com/article?article_id=144883) hints that Walmart might have crossed the line that separates too clean from clean enough with its Project Impact—an initiative whose aim was to clean up the clutter and come across more like a Target.


On an anecdotal level

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Added by Linda Ruth on July 16, 2010 at 2:47pm — No Comments

Linda Ruth How to Survive as a Consumer Publication

Desperate times call for desperate measures, and many publishers today appear to be trying to weather these times with very desperate measures indeed. We’ve all seen the layoffs, the publications shuttered. And amongst the surviving magazines, as costs are cut and revenues sought, we are seeing a trend that concerns me greatly: increasing cover prices concurrently with reducing the size and perceived value of a publication.


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Added by Linda Ruth on July 6, 2010 at 12:26pm — No Comments

Linda Ruth Rolling Stone, General McChrystal, and the Collision of Old and New Media

Rolling Stone magazine has done a lot to keep us interested over the years. They have a knack for making news with their covers, editorial or even their advertising—you can still read about their Perception/Reality campaign in the annals of marketing. And who can forget Dr. Hook’s musical complaint when they failed to make the cover of that publication?


So when the lady from NPR called to ask my opinion on the current R

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Added by Linda Ruth on June 24, 2010 at 11:00am — No Comments

Linda Ruth Will Wal-Mart Seek to Convert Publishers to Direct Distribution?

Always up to something, is that gang at Wal-Mart, and the latest something appears to be a chain-wide initiative to move transportation services away from suppliers to their own trucks and warehouses.

Wal-Mart of course does have its own trucks, which currently they use to move product from distribution centers to stores. The initiative is meant to lower costs through direct supply across multiple categories. How that is likely to translate for maga

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Added by Linda Ruth on June 17, 2010 at 10:30am — No Comments

Linda Ruth Katrina vanden Heuvel, an Exceptional Woman Herself, Celebrates Women in Publishing

Katrina vanden Heuvel, Editor and Publisher of The Nation, received the 12th Annual Exceptional Woman in Publishing Award at the FOLIO:Show yesterday.

After accepting the award from Dorothy Kalins, EWIP's 11th annual recipient, vanden Heuvel spoke with eloquence and passion of the achievements she has seen from the women with whom she works, and her colleagues at other publications.

Taking risks, working cooperatively, and embracing the future are some
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Added by Linda Ruth on June 9, 2010 at 11:58am — No Comments

Amanda Walton Hobbies, Crafts, and Collectibles!

Hobbies Crafts and Collectibles.pdf


I remember in my childhood loving to collect things. I collected anything from toys to stamps to coins to dust! Who didn’t collect dust?! To this day, I still enjoy collecting things– but I have expanded my interests. Not to mention, I have started filling my schedule with numerous hobbies!

During the month of October, we are celebrating Hobbies, Crafts, & Collectibles! By promoting your title at the checkout, you can maximize i… Continue

Added by Amanda Walton on June 7, 2010 at 12:23pm — No Comments

Linda Ruth 2010 Exceptional Woman in Publishing Honoree Announced

Exceptional Women in Publishing"Times New Roman""">, (EWIP,ewip.org) the twelve-year old non-profit organization, announced this year's honoree for the

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Added by Linda Ruth on June 7, 2010 at 11:33am — No Comments

Amanda Walton NOA: Teen Publication Promotion!

Teens.pub

NEWSSTANDS OF AMERICA
Where Teens Connect Readers with Their Passions!

There is so much going on in September. Schools are beginning the academic year, school sports are starting, and homework is piling on the kids! High School can be one of the most enjoyable times in ones life. During the mon… Continue

Added by Amanda Walton on May 14, 2010 at 9:55am — No Comments

Amanda Walton NOA: Parenting Publication Promotion!

Parenting.pub

NEWSSTANDS OF AMERICA
Where Magazines Connect Parents with Their Passions!

Lately, it seems like more and more people are expecting little ones! It’s an exciting time of year filled with baby showers, births, and numerous Dr’s appointments for the parents to be. Some of these parents are new parents and some a… Continue

Added by Amanda Walton on May 14, 2010 at 9:54am — No Comments

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